The Future of Freelancing – Nordic Freelance Seminar

The Nordic Freelance Seminar will be held this year in Helsinki at the UNESCO World Heritage Site of Suomenlinna island.

The seminar starts 15 September at 10.00 am and ends 16 September at 9 pm. There will be an extra program for participants who want to stay longer.

The theme of the seminar is the future: What kind of journalism will be done in the future, what sorts of platforms will be used, where will the money come from? What will be the role of freelancers, entrepreneurs in this changing situation? What kinds of new skills we should we learn? What is happening to the relationship between the media and the public? How should we react to rising populism, false media and hostility directed at journalists? How will entrepreneurial journalism fit together with journalistic ethics, what kind of problems we might face?

Registration and the program

Registration begins on 2 May. Each participant is to register in person and pay the attendance fee at the same time. There is separate registration for the Jonas Bendiksen Portfolio Review, starting at the beginning of August.

The program is not final and there may be changes to it.

Kim Perry


Kim Perry is a senior editor on the Digital Transition team at the New York Times. Previously, she was director of Editorial Coaching and Development at NPR, where she led multi-platform training and newsroom strategy efforts at public media newsrooms across the country. Between 2008 and 2013, she headed up two digital training initiatives funded by the Knight Foundation — first for NPR staff and management, and then for public media member stations. Before coming to NPR, she worked at the San Diego Union-Tribune and as a content producer and newsroom trainer. She’s previously reported for the Associated Press in Alaska, The Modesto Bee and other Bay Area newspapers.

Hanna Nikkanen


Hanna Nikkanen is an investigative journalist and a founding member of the Finnish long- form journalism publisher Long Play. She was visiting Professor of Journalism at the University of Tampere for the 2016-2017 academic year. Nikkanen covers issues such as digital surveillance, natural resource conflicts, migration and corporate globalization. Her work has received recognition from the European Union (Discrimination and Poverty category of the EU Journalist Award, 2010), the Finnish state (Award for public information, 2011) as well as the Bonnier Journalism Prize (”Best Story”, 2013, together with Anu Silfverberg). She has published four books of non-fiction.

Mark Egan


Mark Egan has worked as a radio reporter, producer and newsreader for BBC radio stations. He then moved into television as a reporter, before becoming one of the first journalists at the BBC to train as a video journalist. He eventually became the lead video journalism trainer with the BBC College of Journalism. After leaving the BBC, Egan continued to do some work for the corporation, while doing a mix of video journalism, video marketing and training. He has worked with major brands and PR agencies on PR and marketing campaigns. In addition he gives training on media skills to businesses, organizations and charities. He now has his own company Purple Bridge Media and is in demand as a speaker and trainer throughout Europe and beyond.

Anders Hofseth


Corporation. He is the inaugural Google Digital News Journalist Fellow at the Reuters Institute for Journalism at Oxford University for the 2016 Hilary and Trinity terms. Anders is part of NRKbeta; the NRK’s future lab and think tank, where he does strategic analysis and edits the internal trend newsletter Betalysis – his fields of expertise being public service journalism, strategy, media trends and public dialogue. His digital adventures started in 2007, as an advisor in the reorganising of NRK’s digital efforts. Over the years Anders has been involved in most of NRK’s major digital strategic projects, heading week-long workshops in the conception phase of services such as the news service and NRK’s front page operation. He has also served as editor of the award-winning Norwegian weather site


Paulina Tervo


Paulina Tervo is the co-founder and co-CEO of Lyfta, an EdTech startup founded in 2016, innovating in the field of VR and interactive documentary for 21st Century learning. Her background is in documentary filmmaking and digital media, working in over 20 countries worldwide. Previously, Tervo was co-founder and director of Write This Down, a creative storytelling company in London, that creates films and interactive documentaries for some of the biggest global brands, international NGOs and renowned cultural institutions. Her documentaries and reports have has been published or featured in the Guardian, the BBC, ITV, Discovery Channel, Deutsche Welle, ZDF and YLE as well as in several museums, festivals and events worldwide.

Martin Schibbye


Martin Schibbye is a Swedish journalist and former editor. After an assignment in the conflict-ridden Ogaden region of Ethiopia he was sentenced in December 2011 to eleven years in prison for terrorist crimes but was later pardoned and released on in September 2012. He has worked as a foreign correspondent for several newspapers, including The Times, Amelia and Proletären.[3] He has also worked in several different countries, including Algeria, the Philippines, the United Arab Emirates, Cuba, Venezuela, Syria, Lebanon, Palestine, Thailand and Vietnam. He has been the editor of the quarterly Iraksolidaritet and the monthly magazine Folket i Bild/Kulturfront. Recently he worked for the magazine Filter and works now as editor in chief for the Blank Spot Project. Blank Spot is a digital platform for long-form journalism reported from around the world, and focuses on stories that usually do not get noticed.

Anssi Komulainen


 Anssi Komulainen, Founder of Yle Beta is the Innovation lead of the Finnish Broadcasting Company Yle. He has over 15 years of experience from TV/radio/transmedia production and creative management. As the founder of Yle inhouse innovation startup Yle Beta he is constantly on a quest for something new. His job is to test the possibilities of emerging technologies and to find out what they can offer to public service media in the future. Previously Anssi has also worked as a media development specialist in South East-Asia. Yle Beta is an incubator for future media experiences. Our job is to explore the new possibilities emerging technologies open for us as storytellers and journalists. We enable Yle and our partners to experiment and learn from the wildest ideas while building the best digital public service in the world by 2020.

Jonas Bendiksen


Jonas Bendiksen is a Norwegian photojournalist based near Oslo. He has published the books Satellites (2006) and The Places We Live (2008) and received awards from World Press Photo, International Center of Photography, National Magazine Awards and Pictures of the Year International. Bendiksen is a member of Magnum Photos and has served as its president.

Eoghan Sweeney


Eoghan Sweeney is Duty Editor at Storyful. He is a Digital media specialist and core member of a team that pioneered techniques and systems for monitoring, discovery and verification of online content, making Storyful a world leader in the industry.

Mari K. Niemi


Dr. Mari K. Niemi is a Senior Researcher at the Centre for Parliamentary Studies, University of Turku. She specialises in media-politics relationship, populism, political campaigning and political communication. In her current research project Niemi explores the relationship between Nordic populist parties and journalistic media. Since 2013 she has worked abroad as visiting researcher, (University of Strathclyde 2013-2016, University of Gothenburg spring 2017), currently she is based in the University of Valencia. In 2015 Mari K. Niemi was awared Academic of the Year by The Finnish Union of University Researchers and Teachers (FUURT)

Hanne Aho


Hanne Aho is the president of the Union of Journalists in Finland. Hanne Aho worked as graphic designer in the weekly Suomen Kuvalehti, and was 2004-2012 the chief shop steward of the publishing concern Otavamedia, one of the largest Magazine publishers in the country with 82 magazines and some 430 staff. She was also the chairperson of the national branch of magazine journalists, the second largest branch of the union.

Elina Groundström


Elina Grundström is the chair of the Council for Mass Media in Finland. She has a masters degree in sociology and wide-ranging experience of the media terrain. Her positions have included being editor-in-chief of the biweekly magazine Vihreä Lanka and visiting professor of journalism at the University of Tampere. She has written several non-fiction books and is well known as an outspoken columnist and an expert on freedom of expression. She was chair of the council of the Finnish Foundation for Media and Development VIKES from 2006 to 2015.